Founder and CEO John Traver invented the original Business Development Center for the automobile industry in 1991. Most recently, he created Traver Connect, which offers a complete suite of solutions for automobile dealerships to convert BDC leads into sales and to maximize service-lane opportunities. Our staff of experienced experts is able to provide professional training, both online and on-site, observing social distancing and safety measures. Traver Connect also developed proprietary software to enhance BDC sales, and we are ready to guide dealerships with well-executed best practices designed to grow customers consistently and profitably. In short, Traver Connect covers an entire dealership to maximize revenue.
Founder & CEO
John has owned and operated his own companies for the past 28 years including selling his last firm to Automatic Data Processing (ADP), a Fo...
Chief Operating Officer
Bob Gower has spent 36 years in Automotive with more than fifteen of those in retail automotive. Starting at the bottom is not uncommon to h...
Chief Financial Officer
Byron is an action-oriented leader with a strong track record of performance in the engineering business. Utilize keen analysis, insights an...
Chief Technology Officer
Hesham has been leading technology teams in Contact Center/Business Development companies for the last 23 years, after graduating with a B.S...
Chief Product Officer
Rob has over 20 years of experience in the automotive industry, including Product Development, Program Management, CRM, Digital Marketing, o...
We know if you take a few minutes to join us for an assessment of your Sales or Service BDC, or both, you will find value in the conversation. With just a few metrics, we can show you how we can help optimize your BDC numbers.
Read our blogs and watch our latest videos for a glimpse of the expertise that we deliver to automobile dealerships nationwide.
Brian / February 9, 2024
Thank You to all of our very special guests who made it out to our VIP event at CUT by Wolfgang Puck. It was such a amazing evening, with gr...
Laurie Halter / August 25, 2023
How To Build Trust With Customers It’s a common misconception that a customer’s number one priority in buying a car is price. We’ve...
Laurie Halter / July 17, 2023
Traver Connect VP of Customer Retention and Engagement, Paul Croshaw, gives his thoughts on what retention looks like for automotive dealers...
Come prepared with your current metrics, number of calls, sales appointments and service appointments, so we can access where and when we can compliment your current BDC process. Don’t have any metrics? We know we can provide even more value by helping your dealership start to capture and measure all things BDC.